Privacy Policy

This page details how Dermoperfection Medical Skin and Advanced Aesthetics Clinic uses your personal data – in this privacy notice, we will refer to ourselves as ‘we’, ‘us’ and ‘our’.

You can contact us in the following ways:

Email [email protected]

Call 0121 439 4350

Write to us at Dermoperfection, Unit 56, The Mailbox, Level 2, Birmingham, B1 1RE

We take the privacy and security of your personal information very seriously; this page will help you understand how we collect and use your personal information.

This includes personal information you provided from:

  • Making an enquiry or book one of our services via our website, over the phone, via social media or in-clinic.
  • Your healthcare practitioner if they refer you to us.
  • Subscribing to our mailing list.
  • Entering one of our competitions.
  • Completing one of our surveys.
  • Adding comments or tagging us on our social media platforms.

This personal information includes identity information, contact information, payment information, transaction information, survey information and marketing information.

How and why we use your personal information

We are only able to use your personal information for certain legal reasons, as set out in data protection law. There are legal reasons under data protection law other than those listed below, but in most instances, we will use your personal information for the following legal reasons:

  • Contact reasons – so we can perform our obligations to you under the contract we have entered together.
  • Legitimate interests – where the use of your personal information is required for legitimate interests, and does not override your fundamental rights, freedom and interests.
  • Legal obligation – where we use your personal information to perform a legal obligation in which we are bound.
  • Consent reasons – where you have given consent for us to use your personal information for a specific reason(s).

In order for us to provide our goods and services, we will require your personal information. If you do not provide us with this information, we will be unable to provide these goods and services.

If your personal information changes, or you want to withdraw your consent for your personal information to be used, please contact us via the methods outlined at the beginning of the policy.

Under data protection law, we are only allowed to use your personal information for the purposes outlined above, unless we consider the new purpose is compatible with one of the previous legal reasons outlined above.

We will only hold your personal information for as long as is deemed necessary; this depends on the reason as outlined above and if we are under legal obligation to retain this. We may also keep your personal information in case of legal claims.

Health information

Given the nature of our services, it will often be necessary to use your health information. In instances where we use this information in order to provide our services, an additional lawful basis will be applied.


The Dermoperfection website uses cookies to enhance user experience and allow us to understand how visitors use our website. These will only be used with your consent. You can update your preferences on cookie use at any time.


You have the right to opt out of receiving marketing communications from us at any time. You can do this by using opt out links provided within the marketing material sent to you, or you can contact us using the methods outlined at the beginning of the page.

Please note, should you opt out of marketing information, this will not apply for other communications, such as appointment reminders.

Last modified 12/01/24

Add to cart